What can we learn from those who did it once (RIM), those who failed and rebounded (AIG) and those who make it habit (Pfizer).
No disruptive innovations can be made without understanding the customer’s needs.
Why change at all? It seems like a nonsensical question, doesn’t it? If you or your organization isn’t evolving, you are in danger of failing.
Shadoka founder and noted author Faisal Hoque shows how to create a innovative-based corporate culture that truly meets your customers’ needs.
Go beyond “the introduction of something new,” and figure out what innovation really means to your organization.