7 Brilliant Strategies Marissa Mayer Used To Shake Up Yahoo
Marissa Mayer has turned Yahoo from slumbering giant to startup-gobbling giant. Here’s how.
BY | March 28, 2014
Launched in 1994, Yahoo is one of the old dogs of the tech world.
In 2012, former Googler Marissa Mayer came on as CEO, amid much fanfare and a few photo shoots. Beyond the publicity, she quickly executed several smart strategies that have shaken up Yahoo.
Here’s how Mayer taught the company new tricks.
1. She finally got a redesign to go through.
As we’ve reported on before, Yahoo leaders have wanted a redesign since 2009. But it never got done, even as CEOs came and went. Why the holdup? “It tested poorly” in 2009, one source told us.
But Mayer didn’t wait any longer. She launched a redesign of Yahoo’s homepage, logo, and features like Yahoo mail and Flickr.
The homepage redesign “presents what Yahoo sees as the ‘latest’ internet,” wrote one web design critic. “And this part of the site feels like a success. It captures the feeling of a Twitter-like stream of information whilst staying true to the idea of a portal.”
Read the full article @BusinessInsider.
