Come up with your own definition of innovation. Go beyond “the introduction of something new,” and figure out what innovation really means to your organization.
“Innovating” is arguably getting harder. You can’t just build an app and market the hell out of it — software doesn’t always cut it anymore. The bar has steadily risen, and clearing it in many cases now requires cutting-edge hardware, machine learning, and other expensive, high-tech gambits. Add to that mix a highly specialized domain focus, ready-to-use content, and expert help — all features companies increasingly have to turn to in order to distinguish themselves in the market.
Then again, technological innovation isn’t the only variety there is. When you get down to brass tacks, “innovating” is really just about shaking things up so your team can look at challenges with fresh eyes, and increase the speed at which they’re tackling them. In other words, it’s neither as vague nor as out-of-reach as it may sound.
Here are three concrete steps you can take toward innovating on even a shoestring budget, all before the first quarter of the year is out — and how you’ll know they’re working.
Featured Image: Unsplash User Lee Campbell.
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