Why Simplicity Is So Complex
The key to solving complex problems may be to simplify as much as possible and approach them with a beginner’s mind.
BY FAISAL HOQUE | December 10, 2013
We all know the merit of simplicity in life and business. But creating simplicity, as Apple’s Jony Ive described, is anything but simple.
“Designing and developing anything of consequence is incredibly challenging. Our goal is to try to bring a calm and simplicity to what are incredibly complex problems so that you’re not aware really of the solution, you’re not aware of how hard the problem was that was eventually solved.” – Sir Johathan (Jony) Ive
As a technology entrepreneur, author, and corporate leader every time I failed has been largely due to an inability to simplify. These failures certainly taught me some valuable lessons. In some cases those lessons have been life changing.
This idea of “simplification” is not only complex from a technical or business point of view; it is even more complex from emotional and philosophical point of view.
Let me try to expand this notion of emotional and philosophical complexity behind simplicity a bit further.
Once I had the rare privilege to dine at the sushi restaurant Sukiyabashi Jiro in Ginza, Chūō, Tokyo, Japan. It is owned and operated by sushi master Jiro Ono. He is considered by many to be the greatest sushi chef in the world. That meal and those visits in Japan made an undeniable impact on my thinking.
Read the full article @FastCompany.
